Here's why this is important. Nobody in the room is giving all their attention to the speaker or her PowerPoint presentation. Eyes and minds wander. What should they see? They should see the sponsor's name on the pen, the notepad, folders, cups,etc. found on the table. They should see floor banners, imprinted apparel, signs. posters, name tags, etc. throughout the room. No one should every walk away without seeing the program sponsor's name, purpose, etc; and they should be leaving without items to reinforce the program's message.
Next time you attend a training program. Look around. How many times do you see the sponsor's name?